The Kennel Club Charitable Trust (KCCT) is launching its new brand identity, featuring a signature, love-heart pawprint, which reflects the Trust’s core message ‘Making a difference for dogs’.

‘We are absolutely thrilled with the development of the KCCT branding,’ says The Kennel Club Charitable Trust’s Chairman, Bill King. ‘The decision to refresh the Trust’s image with a design that feels inclusive, warm and contemporary, is all about saying we’re here to improve the health and welfare of all dogs, no matter what their breed or circumstances.

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We hope that our supporters will get behind the new identity for the Trust and continue to make committed gifts that enable us to carry out our vital work. To find out how you can support the KCCT visit:


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