Thanks to the generosity of one of our key supporters, we have launched our first ever matched-giving programme. Double the Pawprint is your chance to see every pound you donate to the Trust, literally double in size.

This Christmas, every £1 you give will be matched by a generous donor, meaning we can make twice the impact when it comes to looking after our canine companions.

We hope to raise as much as £100,000 by the end of the year, when we’ll Double the Pawprint and turn your support into £200,000. This means double the pot to share with charities doing incredible work in the fields that we care about; science and research, medical and support dog training and welfare projects. You can read more about our work here

This is no ordinary Christmas Campaign...we are delighted to have the support of Kaiser Chief's frontman Ricky Wilson! Ricky has a Labradoodle, Reedus, and plans to spoil him this Christmas: “I love my dog, Reedus, at the best of times, but at Christmas I really do take that to another level - he eats what he wants and gets spoilt with a LOT of presents. We honestly couldn’t imagine Christmas – or life – without our big cuddly bundle of joy… and boy does he know it! We’ve already ordered a stack of presents and MIGHT have gone a little overboard. Can’t wait to get into our matching Christmas jumpers!”

How can you help?

Make your very own pawprint and watch it double in size by making a gift today.


We are also delighted to be partnering with Freemans this Christmas who are so generously gifting at least 15% of profits from their Christmas jumper range to our campaign. So, this Christmas, you can get matching jumpers for adults, children AND your dogs, while supporting our campaign at the same time! These lovely unisex jumpers are available here

Thanks also go to the Daily Star, who have generously provided sponsorship of their Pet Column on 2 December to promote our campaign and help us Double the Pawprint every gift makes.

Please help us to make a difference for dogs by giving what you can this Christmas.